Roughing it, Armani-style

I know it’s a bit of a stretch using Signor Armani when describing a camping experience in Africa but I am certain he wouldn’t mind. He may even be flattered? We don’t have sequins, hand spun fabrics, glass beads and exquisite lace adorning our drop dead gorgeous addition to the family, Angama Safari Camp, but we do have a heap of tiny, sometimes impractical and often humorous details throughout the camp which I felt needed a story all of their own. So no images here of anything other than the detail that our guests will love when they come to stay.

The talented and some might say somewhat whacky team (not you, Ali) hunted down every item to reflect the perfect story of what it means to rough it in Africa. The spectrum of ‘roughing it’ is indeed wide but Angama’s guests rough it in Armani style. No shortcuts, no "it’s too much bother" and certainly no skimping. Spoiling our guests rotten is what we love doing best and delighting them with unexpected details is such fun for them and us. Kenya’s king of canvas, Jan Allan, lovingly detailed every square inch of the tents and I won’t bore you with the detailing that went into the padded quilted canvas covers for the solar panels. Africa’s design diva Annemarie Meintjes, patiently guided by Ali Mitchell, queen of details, insisted that every guest touchpoint had to be ‘on brand’. No ifs, no buts.

Needless to say planning, executing, shipping from all four corners and installing these delightful guest touches in the middle of nowhere was nothing short of miraculous in The Time of Covid.

But happily it all came together in time and in the middle of nowhere for the hugely talented Paris Brummer to photograph the camp last month. I know she will shoot me – and not photographically – but I have to add that she is Annemarie’s daughter and watching this family duo work their magic was a joy.

It’s a problem when the mother ship is so wonderfully detailed in the simplest of ways. Angama Mara is all about the design of the tents, the architecture of the guest area buildings, the design of the John Vogel furniture, and the brass touches, or jewellery as Annemarie describes it. So why should the baby be any different? Well, of course there is the ever so small challenge of packing it all up and moving it every couple of weeks which thankfully is not something needing to be tackled at Angama Mara.

Maestro Armani would certainly approve that the detail when camping is not to be contained indoors but also to be scattered across the rolling plains of the Maasai Mara. And liberally so.

Enough said. Pack your bags and come. You will be so glad you did.

Just in case you are worried that the camp doesn’t really exist please view all the details here and check out the images on the gallery page here