CHRIS GOUGH PALMER
Chris, together with Marina Greaves, owns The New Black, the Johannesburg-based creative agency responsible for Angama’s corporate identity. Chris is way too modest to admit that he is one of South Africa’s foremost typographers. He had to overcome extreme disappointment that we use Land Cruisers and not Land Rovers at Angama Mara. Tough to be such a traditionalist but then again just look at the wordmark he designed for us – pure genius.
The brand name needed to be reflected in the logo: to tell the story of a lodge being ‘suspended in mid-air’; to underpin the historical importance and the world’s curiosity with Africa; the spirit of the place, its people, flora and fauna.... Chris Gough Palmer shares his story about the creation of the Angama brand